How DriveWorks Enhances the Customer Experience
27 July 2026
Delivering a great customer experience is essential for manufacturers. It’s no longer enough to provide a high-quality product. Customers also expect a simple buying journey, fast responses and accurate information at every stage.
According to Deloitte’s The Future of the Digital Customer Experience 2024 survey, businesses that improve customer experience often benefit from increased customer loyalty, higher sales, faster issue resolution and improved profit margins.
However, manufacturers of configurable products face additional challenges. Complex product options and manual processes can slow down quoting, increase errors and create a frustrating buying experience.
DriveWorks improves customer experience by helping manufacturers overcome these challenges. By combining design automation, 3D product configuration and CPQ technology, businesses can simplify complex sales processes while delivering a better customer experience.
What Makes a Great Customer Experience?
A positive customer experience extends beyond the finished product. Every interaction matters, from the first enquiry through to product delivery.
Today’s B2B customers expect products that match their exact requirements. They also expect fast quotations, accurate information and an easy buying process. Meeting these expectations can be difficult when products include multiple options or technical dependencies.
By reducing manual work and simplifying configuration, manufacturers can respond more quickly while improving customer confidence. As a result, customers are more likely to complete their purchase and return for future business. Have a look at these example demos built using DriveWorks technology to see what’s possible.

How DriveWorks Improves the Customer Experience
⚙️ Meet Complex Configuration Requirements
How DriveWorks Helps
DriveWorks uses rules-based design automation to manage complex product configurations accurately. At the same time, interactive 3D product configurators allow customers to visualise their chosen product as they make selections. This helps ensure only valid, manufacturable products can be configured.
Customer Benefits
Customers gain confidence because they can clearly see the product before placing an order. In addition, accurate configurations reduce errors and rework while helping customers make purchasing decisions more quickly.
➡️ Simplify the Buying Process
How DriveWorks Helps
DriveWorks improve customer experience by combining guided selling with CPQ technology to automate product configuration, pricing and quotation. This removes manual steps from the sales process and ensures every quote follows predefined business rules.
Customer Benefits
Customers receive quotations much faster and experience a smoother buying journey. Furthermore, accurate pricing and product information improve confidence throughout the purchasing process.
📞 Deliver Faster Customer Service
How DriveWorks Helps
Automated workflows simplify approvals and speed up the handling of customer enquiries and product changes. As a result, sales and engineering teams can respond more efficiently.
Customer Benefits
Customers receive quicker answers and more consistent communication. They also benefit from faster updates whenever product requirements change.
🤝 Build Long-Term Customer Loyalty
How DriveWorks Helps
DriveWorks delivers consistent processes from product configuration through to manufacturing documentation. This helps manufacturers provide reliable service and accurate products every time.
Customer Benefits
Consistent quality builds trust and encourages repeat business. Satisfied customers are also more likely to recommend your business and leave positive reviews.

Case Study: F.H. Brundle
F.H. Brundle wanted to improve how its internal teams, distributors and customers configured bespoke balustrade systems. Its existing quoting process was time-consuming and relied heavily on manual work.
To solve this challenge, F.H. Brundle implemented DriveWorks and developed Liveconfigurator, an online 3D product configurator. Customers can now configure products using their own dimensions and automatically receive quotations, technical drawings and parts lists within minutes.
Richard Twiddy, Design Office Manager at F.H. Brundle, said:
“Our sales staff are saving valuable time and our customer service is better than ever. We are building customer loyalty, increasing sales, and avoiding mistakes.”
Delivering a better customer experience doesn’t have to mean increasing manual work or adding complexity. With DriveWorks, manufacturers can automate product configuration, accelerate quoting and provide a smoother buying journey from enquiry to delivery. Whether you’re looking to improve customer satisfaction, increase sales or streamline internal processes, DriveWorks can help you achieve your goals.
Expand Your DriveWorks Knowledge with Monthly Webinars
Want to learn more about DriveWorks and how it can help improve your customer service? Join one of our free monthly webinars to discover how design automation, product configuration and CPQ technology can help improve your engineering and sales processes.
Our regular webinar schedule includes:
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Second Tuesday of every month: Automate SOLIDWORKS
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Third Tuesday of every month: Simplify Complex Processes
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Fourth Tuesday of every month: Configure, Price, Quote
Try DriveWorks Solo Free for 30 Days
See how DriveWorks Solo can streamline your SOLIDWORKS design process with a free 30-day trial.
Your free trial gives you:
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Unlimited access to all DriveWorks Solo functionality
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Comprehensive training materials and learning resources
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The opportunity to discuss your automation requirements with a DriveWorks technical expert
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A completely obligation-free trial with no credit card required
Start your free 30-day trial today and explore how DriveWorks Solo can help you automate repetitive SOLIDWORKS tasks, improve efficiency and save valuable engineering time.
